The Ideals of HealthKeeper

Introduction

What follows are the HealthKeeper company ideals, values and objectives. These ideals are dynamic and will evolve, grow and continually be refined and re-defined. We do not claim to have attained all these ideals, but are striving to draw closer to them.

We have identified these ideals because we are interested in counterbalancing what we believe are flawed business standards and practices. These flawed standards and practices do little to promote humanistic and socially balanced standards for the definition of profit. Additionally, the lack of an empowered counter-balancing employee collective conscience in many of today's corporations has become a cause, contributor or enabler of many of the most serious social and economic injustices and problems in the world today and that we will face in the future.

Many of the myopic short-term profit-seeking practices of big corporations and today's multinationals are unhealthy for the environment, their own staff, and the future political and social stability of society. When the Power and Influence class at the Harvard Business school is the most popular class exciting the minds of business's brightest future stars, it is another sign that we need to rebalance both the immature and dangerously narrow definition of profit and profit obsession with the needs of society. To not do so will certainly cause more ecological or social problems that may eventually lead to political disasters in a globalizing society.

We are not seeking to be the largest, fastest growing, most profitable or wealthiest corporation in our field. We want to be a company that strives to create tremendously satisfied clients and then grow as fast as these satisfied clients can tell others and that we can best reach the best balance of our own corporate ideals. The following "ideals lists" is our attempt to make some of these changes within our own business.

Our Simple Mission Statement

1. Develop and sell healthy lifestyle software products that provide effective education, comprehensive cause and effect health documentation and provide support for the health areas of prevention, rehabilitation, diet and peak wellness.
2. Run a socially responsible company where profitability has three balanced manifestations; financial profit, human profit and community profit.
3. Market our health products through positive and supportive health cultures and health networks.

Our Corporate Ideals

·To run the company according to the business, employee, product, community and environmental standards for socially conscious companies as expressed in the Social Venture Network standards at http://www.svn.org/subpages/standards.html
·Give or use 7.5 percent or more of our pretax profits for social change and charitable non-profit organizations and projects.
·Eschewing traditional marketing "ploys" and manipulations, we will provide accurate, respectful information in combination with the lowest possible value pricing of our superb product.
·Major corporate decisions and the search for a higher definition of profitability will be made by balancing the interests of all stockholders, stakeholders (employees, suppliers, community, clients, lenders, the natural environment) and an appreciation for the historical dangers involved in concentrating most of wealth and power in the hands of a few.
·We will seek to share and enfranchise as many of our stockholders and stakeholders in our successes through ownership, profit sharing or increased control.
·No full time staff in our company will make a salary more than ten times the salary of the lowest paid full time staff member.
·We will provide special discounted pricing for individuals wanting our products, but who can verify they live below the poverty line.
·We will seek to discover and implement natural and healthy business procedures rather than let our business course be distorted by following "popular" convolutions in modern business or marketing --- practices we believe are responsible for producing or enabling so many of the world's social and ecological problems and injustices.
·Healthy natural business practices begin with healthy products of significant effectiveness and price value that meet real needs.
·We will strive to create a co-operative company work environment that fosters a balanced, socially responsible and enlightened new evolution of capitalism.
·While keeping in mind and working toward reasonable short-term profitability, we will focus our efforts and strategy on sustainable and balanced long-term profitability.
·Our corporation is hereby redefined not as a non-personal legal entity without personal conscience as corporations are normally legally considered today, but as a composite personal entity composed of shareholders and stakeholders (employees, suppliers, community, clients, lenders, and the natural environment). As a composite personal entity, our corporation does have a collective personal conscience and this collective personal conscience has a right, responsibility and obligation to wisely balance all shareholders and stakeholders needs' for both the short and long term.

COMPANY TO STAFF IDEALS AND OBJECTIVES

1. Maintain or add company policies that attract and keep superior, ethical employees.
2. Strive for a working environment that fosters staff power enfranchisement, creativity, responsibility, ownership and active involvement in deciding and creating the future of the company.
3. Strive to create a satisfying livelihood for the staff.
4. Encourage the staff to act as a significant part of the collective personal conscience of the company to help balance the needs of all shareholders and stakeholders (employees, suppliers, community, clients, lenders, the natural environment) for both the short and long term.
5. Treat all staff as WE would like to be treated; in fact, strive to be more than fair so the staff sees their dealings with the corporation as being fair.

STAFF TO COMPANY IDEALS AND OBJECTIVES

The company is seeking staff that are:

1. Highly productive
2. Competent in their area and/or ask for help when needed
3. Creative co-problem solvers and co-innovators
4. Honest
5. Treat clients kindly, fairly and in a manner as they would treat a loved family member
6. Kind to fellow staff
7. Fun to work with
8. Actively co-responsible in creating the company's success and critical company decision processes

CUSTOMER RELATIONS, IDEALS AND OBJECTIVES

We will treat all clients as WE would like to be treated and strive to be more than fair so that the customer remembers their dealings with us as being fair. We will never sell or give client information to any other company.

Marketing Ideals

·We will strive to package all our products with healthy lifestyle messages and norms.
·Product price and cost to produce will always maintain a reasonable relationship rather than pricing by a "what the market will bear" approach.
·We will not tell people the healthy lifestyle process is easy, fast or simple, but rather we will strive to make the process as easy, fast or simple as effortful, gradual and complex health processes can be made.
·Effective support is 90 percent of the success behind lasting health improvement. All marketing should target working in or creating supportive mico-cultures and environments for our users to counterbalance the fact that so many of the values and pressures of our culture are unhealthy. We are unafraid to be strong advocates of a balanced lifestyle that allows time and resources help to re-balance the mega materialism and lack of balanced inner development of today's social trends. Our marketing tactics will strive to strengthen the lifestyle ideal of peak wellness and balance and help promote and strengthen these norms in society.
·We will eventually sponsor conferences, seminars, events, awards and grants that forward the healthy lifestyle peak performance ideals of the company.
·We will use information based marketing that provides accurate, non manipulative information that improves peoples' lives and assists them to make more informed and better choices.
·Our other marketing efforts shall move toward public service information and community enhancement based efforts.
·Our main means of marketing will be word of mouth from satisfied clients or attention generated by our public service information releases or our community enhancement donations.
·We will post fair disclaimers for any success stories we receive.
·We will seek to obtain broader market product acceptance mainly through appropriate co-marketing partnerships where the partners have used our products successfully and where possible operate their businesses in accordance with standards for socially conscious companies as expressed in the standards at http://www.svn.org/subpages/standards.html
·We will always disclose any referrals where any financial gain is involved for the person providing the referral.
·We will always disclose important limitations or conditions for safe and wise use of our products, even if not so required by law.
·We will provide approved descriptions of the products for our clients to use to accurately refer our products to their friends.
·We will make our products overflowing with real value.
·We will provide free promotional copies of our products to nonprofit organizations promoting health improvement issues.
·We will only recommend secondary products manufactured by others that we use ourselves and believe in.
·We will generally avoid the purchase of traditional advertising space or banners on or off the Internet and rely for the greatest part on word of mouth and public service promotions as described above.
·We will not use any marketing technique that may confuse our clients or that does not respect their judgment skills.
·We will not use any "image-making" marketing technique designed to create artificial desires. We will offer helpful information about how our product fulfills a real user need.
·We will disclaim any client, media or business endorsement that we believe may have been based on inadequate or insufficient testing or undisclosed financial advantages.
·We will strive to avoid the use of games, gimmicks, coupons, lotteries, special promotions, discounting or rebates that will necessarily raise our prices.
·We will not use celebrity, publisher or magazine endorsements or any other endorsement that is not first based on sincere long term successful use of our products.
·We will not engage in professional business practices with any marketing organization or news organization known to create "news" stories or feature stories to promote products via deceptive "shilling" where it or its affiliates or parent organization has any type of undisclosed financial interest.
·We will not use actors or models in our promotions who have not had sincere long term successful use of our products.
·We will not be involved in any co-branding where there is not a true compatibility of both product and company philosophies and we know the other products to be healthy and effective.
·We will not use any manipulative, aggressive marketing technique that uses personal information with or without consumer knowledge to sell our products or any other products.
·We will avoid all "data mining" tactics out of respect for our clint's personal privacy and as a protest against the general inappropriate over-use of gathered personal information to manipulate a potential consumer.
·We will not market our products by creating any type of multilevel scheme that artificially inflates the price and that can effect the sincerity and integrity of the customer referral process.
·We will limit over-broad or long-term marketing or licensing exclusives that could restrict a fair, wide and equal access to the innovation.
·We will not receive any kickbacks on products we recommend that do not use our name. We will extend all such discounts to our clients.
·We will always market all company products at an affordable price to ALL market segments because the health and life saving and improving implications of the invention are too important not to make widely available at fair prices. * We will not criticize individuals or competitive companies or interests by name. We will only criticize dangerous or fraudulent processes and/or procedures that in our opinion are potentially harmful to human nutrition and the health and quality of human life.
·We will not comparison sell ourselves against any competitor by name.

COMPANY PRODUCT DESIGN IDEALS AND OBJECTIVES

1. We will only create product that will enhance the quality of life and society and that does not have significant harmful side effects for our users or society. It is our aim that products be designed according to the most accurate current information to ensure the most lasting good for the individual with least side effects or risks-then and only then will profitability issues be addressed.
2. We will continue to create preventative maintenance, rehabilitative and peak health and wellness tools that ideally combine and provide for all these things simultaneously.
3. Wherever possible, we will strive to offer highly personalizable, generic and universal products suitable for the mass market.
4. We will design products that collect health information only for better management of such information, not collection for information's sake alone.
5. Our products are also designed to be effective in promoting a healthy, balanced lifestyle.
6. We will strive to innovate and upgrade company products through a substantial and ongoing R&D investment so that we will continue to be a leader in our market segment.
7. Our products are designed to utilize the latest technologies to help discover the real health problem causes, not merely track the symptoms, and to clearly document what health strategies are the most effective in removing the actual causes and that have the least detrimental side effects.
8. The New HealthKeeper health tracking systems will be as easy as possible to use and will be designed to motivate. They will also be highly personalized to that individual's unique physical and lifestyle circumstances and helpful in educating and supporting the individual to become a better informed partner in their own health and wellness process.