Modern technology has so altered the nature and composition of our diets from those of our ancestors and has so reduced the amount of our physical exertion on a daily basis, that a radical increase in a society becoming overweight has become an inevitability

Unlike our ancestors, we eat highly processed and refined sugar foods, drink too much alcohol and because of our technology conveniences and advances, we exercise far too little. While focusing on getting you to your weight target, our program also will help you slowly evolve to a healthier dietary and exercise lifestyle.

With our tools and support you will soon find yourself eating less of the foods you already know you should be eating less of. You will also soon find yourself feeling better about getting more exercise because our specialized exercise technology for maximum weight loss works and can even be fun.

In western society, there is overwhelming, continuous cultural, social and economic pressure to eat the worst possible foods for maintaining a healthy body weight.

The advertising and entertainment industries have been paid billions of dollars over the last 70 years to create the maximum social and cultural pressure to sell the very food products and lifestyle patterns that are making us fatter, and in many cases, less healthy.

The food industries with the most influence and image advertising power are generally the ones producing and distributing the greatest quantity of poor quality foods. These foods are loaded with cheap, refined sugars, unhealthy fats and highly processed grains. They contain low natural nutrition and high calories. As a result, the media influence over our very attitudes about eating choices is so invasive that we criticize or mock individuals committed to eating a healthier diet (very low refined sugars, healthy fats and less processed foods such as fruits, vegetables and whole grains).

A "conspiracy of coincidence" directly influencing our diet has developed over the years. Food conglomerates seeking higher profits have discovered that our natural inclination toward sugar, fat and easy-to-consume highly processed grains are readily triggered by suggestive advertising campaigns, many of which utilize celebrity endorsements. The subtle messages in these marketing campaigns encourage consumers (particularly the youngest) to not only purchase their products, but also insidiously suggests that "everybody else" is consuming these items. Therefore, you would be considered an outsider if you did not consume those products yourself.

From cradle to an early grave, we receive relentless advertising pressure as well as subtle cultural and social lifestyle restructuring messages designed to compel us to eat the very foods that not only produce fat, but also will eventually be detrimental to good health.

Changing ones' diet while living in the current culture with all its unhealthy messages and powerful image influences parallels the ordeals of salmon swimming upstream in a raging current. Despite your best efforts, sooner or later you will tire and the overwhelming current of media and cultural influence will carry you back to where you were.

The influential power of the advertising media is devastating, again particularly on impressionable young people building initial life habits. It is currently estimated that teenagers consume almost 50 percent of their caloric intake by eating nearly nutritionally void, refined sugars wrapped in saturated fat and trans-fatty acid laden highly processed junk food. (The World Health Organization recommends we eat no more that five percent of our total caloric intake in refined sugars.)

This profit-driven "conspiracy of coincidence" that so negatively influences our diet and health norms, also receives support on a political level. Political alliances are established and firmly maintained to ensure the continued success of the leading food conglomerates. Because the money generated from these conglomerates feeds the entire system, lobbyists fight for them, politicians pass laws to protect them and the government regulatory organizations are not inclined to go after them.

With all the relentless, powerful cultural and advertising influence that has sought to mold your every eating choice it is a wonder you are not a lot heavier than you are!

The health effect of ever-increasing stresses and the pace of modern western living is underestimated.

In addition to the previously mentioned, it is becoming increasingly challenging for individuals to maintain and control a correct diet and exercise program and build new habit patterns within the backdrop of our busy modern culture. The hectic pace and constantly changing stresses of contemporary society leaves us with little time for quiet reflection, rest, learning new things or building quality relationships --- particularly our relationship with ourselves for personal health.

It also is well-documented that for many people, the pleasure of unregulated eating is a significant outlet to combat and compensate for the un-pleasurable quality of the hectic pace and stress levels of their lives. Remove this major eating stress release outlet and for many, life quickly becomes unbearable. Unless a weight loss program deals with this reality it is not likely to produce lasting success.

Very few diets compensate for the realities of our flawed and natural human behavior.

We are not perfect. We seldom "learn it right the first time," nor are we constituted to repeat perfection in any endeavor on a consistent basis. We regularly apply what we learn incorrectly and inconsistently because of the other pressing time and resource demands of our modern western lives. We cheat and we backslide and we grow tired of monotony and detailed rituals of discipline. We are human. Few diet programs address, much less integrate this truth to create a system that gradually gets the job done in spite of our behavioral imperfections and backslides.

Distorted dieting information is routinely utilized by the advertising and entertainment media for the food and quick-buck, fad diet industries.

The advertising and entertainment media and celebrity endorsements cannot be legally blamed for promoting magazines, diet books, pills and other gadgets and in doing so, sensationalizing the diet process by telling consumers what they want to hear to ensure a sale. There is nothing illegal about utilizing attention-grabbing headlines like "lose 15 pounds in three days," "take the exercise in a bottle pill and never have to exercise again," or "eat everything you want, as much as you want whenever you want and still lose weight with the easy, fast XYZ diet plan." It may be legal, but more are beginning to wonder, is it an ethical way to treat the hopes and bodies of your fellowman?

This type of distorted advertising also creates a paradox. The public recognizes they are being hyped, that there really is no magic diet pill or magic diet program. The public is aware that fad programs promising easy, fast results are mirages and even potentially dangerous to their health. But, because we are so frustrated with our appearance and past diet failures, we secretly hope for such a program and "cure" to exist and we wish that the next new technology will deliver it. This paradox is what unethical diet marketing relies on to suck you into buying these near useless and often harmful weight loss programs.

Today, far to many weight loss programs promise effortless, unsustainable and unsafe results simply to secure a sale. And here is where another huge problem lies. These empty promises promote and create an atmosphere of unrealistic expectations about the considerable effort and time it realistically takes to obtain both safe and sustainable weight loss results. Consequently, when the bubble of unrealistic expectations bursts as it always does in hyped, foolish diet programs, the individual looses motivation and either quits altogether or even more desperately seeks another new hyped program, still knowing in their hearts "it's just too good to be true."

This distorted dieting information also further creates both unrealistic expectations and hidden false standards for judging the effectiveness of future diets. When such an individual finally finds an honest and complete diet program, their chances of succeeding are then lessened because they are either impatient with slower, safe results or they are unwilling to put out the honest effort and time necessary to permanently lose fat.

Dieting successfully is one of the most difficult challenges to undertake. Obtaining this goal demands change on multiple levels to handle all the varied before-mentioned causes of the condition, including current diet and related eating and exercise health habits. Health specialists have long known that changing poor lifelong dietary or health habits and fighting the powerful negative influences of the culture is one of the most difficult areas to improve. Without a program that deals with the real facts addresses all the real causes of the problem and tells the marketing people to knock of the sales hype it is difficult to overcome the sea of weight loss dis-information permeating our culture.

Previous dieting failures perpetuate and strengthen the cycle of future dieting failures.

Most of today's dieters have been on so many programs they have a library filled with diet materials. This is not just a testament that all of the pieces needed to solve the overweight problem have seldom been assembled, it also signifies another barrier to success for these individuals.

When individuals repeatedly fail in previous diet programs because of distorted and incorrect diet information, incomplete diet programs themselves, and any combination of the other findings we have mentioned, unfortunately the next casualty is the lack of proper and real commitment and positive attitude vital to making the next new dieting attempt work. While the person who has failed on many diets may hope for diet success as they begin a new diet, their past failure experiences become another powerful and usually debilitating, often self-fulfilling legacy that unconsciously insists "this diet probably won't work either."

The term, "yo-yo diet" comes into play as another side effect of too many failed diets. Yo-yo diets are where the individual initially loses weight, then "yo-yo's" back by regaining it all and then usually some additional pounds. The discouraging truth is that this pattern is potentially more damaging to the body than not dieting at all. Most reap the terrible result of slowing their body's calorie burning metabolism mechanism so that the yo-yo dieter cannot even eat the same amount as before they began the diet without gaining additional weight.

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Most current diets lack ALL the critical elements needed for success.

Today, the single focus approach is popular. Most diet books and many clinics promote one approach and do not address all the critical elements of a successful diet program. Perhaps their concern is that honestly revealing all the components necessary to lose weight safely and permanently would cost them potential customers.

That has not been our experience with clients attracted to our program. Our clients appreciate that we include all necessary tools and 5 years of online support for diet, exercise, psychological aspects, stress management, ongoing motivation, positive habit building, maintenance, tune-ups and establishing a new mini-culture that will help sustain these newly acquired, healthier habits.

After initiating some momentum on the Performance Diet program, clients begin to realize that although the program takes real effort, without all the components as listed above being present, there was little hope that their overly simplistic or incomplete past diets would have ever resulted in long-term success.