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1.
While maintaining the highest standards for product effectiveness, we will
keep our health products generic and universal in design.
2. We will mass market our products to all health market segments at an
affordable price as fast as possible, because lives not just profits
depend on it.
3. If an individual has access to factual health information and good
health tools, and they are successful in making lasting health
improvements, ninety percent of the reason for this health success can be
directly attributed to their being involved in a supportive health culture
or program. Therefore, our first choice for marketing partners for our
health products is with partners who have already created supportive
health cultures in their programs.
4. Although we will make and license custom or proprietary versions of our
products and will grant limited time exclusives to specific market
segments, we will give no over-broad licenses that block broad access to
the invention of the NutriCode and it’s generic application in the
Health-RunR.
5. The company and the patent pending NutriCode has no philosophy of bad
or good foods nor are we trying to establish or interpret health or
nutritional standards. Our products only display and track nutritional or
other health information. We leave interpretations and the establishment
of health or nutritional standards to others.
6. Our core competency is as a health research and development company. We
will sub-contract, partner or joint venture all non core competency
business, manufacturing and marketing functions.
7. A portion of our profits or products will be donated to non-profit
health education organizations and individuals who need are products, but
cannot afford them.
8. Continue to invent fun, easy to use generic support tools for the diet
and healthcare industry that lead the industry in user long term success
rates.
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